Tuesday, May 28, 2013

Future of Luxury Fashion: Tracy Taylor

Tracy Taylor, acting style director, Net-A-Porter

Styling fashion shoots, crafting editorial content, making appearances at runway shows dressed to the nines, and enforcing quality, voice, and vision — sounds like an old-fashioned, high-on-the-masthead fashion editor, right? But, in today's marketplace, all those time-tested edit skills can appear seriously cutting edge when an e-commerce site is looking to out-luxe the competition. At Net-A-Porter, it's Tracy Taylor's extensive experience for glossy pubs like Details and Marie Claire and her uncompromising editorial touch that's helping to put the luxury-lined online retailer ahead of the curve.

Print To Pixels: “I grew up in L.A. I fell in love with fashion. I started my career there, shooting male models for agencies, then landed a West Coast fashion editor gig at DNRThen I did the same thing forWomen’s Wear Daily and W, ultimately moving to New York to step in as fashion editor at Details. I moved to Marie Claire for eight years, five of them as the fashion director. Still, my most recent move to Net-A-Porter was my favorite.”

Online Avatar: “In the late '90s, Net-A-Porter founder Natalie Massenet was focused on landing a top editorial job at a high-profile international magazine. But then, during a self-proclaimed 'mind explosion,' she dreamt up this fabulous concept for the Internet. She wanted to find a way merge two things she loved — the shopping experience with the joy of reading the latest magazine — and our site was born. I have a tremendous amount of respect and admiration for that.”

In The Details: “You know, using our site always feels like a shopping experience to me. I know it was created to give shoppers an intuitive experience, and I appreciate that. But it’s the little things — like how we feature the model’s measurements, what size she’s wearing in the photo, and our magnify tool — that, I think, gives shoppers (like me!) confidence.”

Photographed by Winnie Au, hair by Andrew Colvin.  Content originally published from Refinery29
post signature

No comments:

Post a Comment