Sunday, March 24, 2013

Meet the Team: Devin VanderMaas

From L-R: Ione Fuzzell, Devin VanderMaas, Megan Filipp, and Andre Wagner
"The most beautiful clothes that can dress a woman are the arms of the man she loves.  But for those who haven’t had the fortune of finding this happiness, I am there." ~Yves Saint Laurent 1983

“Fashion will never be out of business,” Devin VanderMaas, founder of The Factory 2.0 and founder, owner, and creative director of Georgie & Elaine, a clothing line very close to her heart.

VanderMaas, who cites her supportive family as having the most influence on her, worked closely with both Ione Fuzzell and her grandmother when developing the aesthetics for the Georgie & Elaine brand.

“Ione and my grandmother made the first samples and I created the brand from that,” said VanderMaas.  “I manage the sourcing, production, marketing, branding, sales, etc. and I love every minute of it.”

Georgie & Elaine is a brand that truly represents what VanderMaas loves most, family and beautiful clothes.  Her favorite memories from the whole G&E experience, thus far, are centered around the support of family and the creation of her own G&E family.

“[My all time highlight was when] we flew Andre and Megan in from NYC and we all had a pajama party at my grandparents’ house in rural Ohio while shooting,” VanderMaas said.  “It was truly magical and was just additional confirmation that I have the most supportive and lovely family in the world.”

VanderMaas also mentions that her mother helped with set design, her grandparents were the hospitality specialists, her Uncle Geoy lent a few props, and her Aunt Jen took behind-the-scenes photos.  VanderMaas was also aided by her team’s assistant, Brandon Biscoff.

“It was great to see a team of people come together to help us take an abstract idea and make it tangible,” said VanderMaas.

VanderMaas is currently living her dream career in both her roles as founder of The Factory 2.0 and creative director of Georgie & Elaine.

“I love fashion because it is aesthetic personification,” said VanderMaas.  “I love it because it makes life a bit more interesting.”

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